The organization which solicits clients for the creation and placement of advertisements on the appropriate media’s is called as advertising agencies. The unique specialization of such agencies in the advertisement creation makes the demand for them. The effective advertisements are created using the knowledge, skills and experience of agencies. The performance and earlier works of an agency must be critically studied and analyzed before the selection by the advertiser. It can be either profit directed companies or non-profit establishments. However, it is an independent organization which makes and places the adds. The main objective of the firm is to increase sales volume by educating the public through advertisements.
There are external and internal advertising agencies. Large companies which have their own department for all kind of promotional activities never go for external agencies except some situations in which the internal agencies could not function efficiently. The three factors that affect the selection procedure are the location, structure and outdoor advertising strategies. The choosing is very crucial decision because the wrong one can destroy the marketing life as well as waste lump sum. The client and agency should have good relation and all the decisions should be taken only with the proper approval of advertiser.
The employment opportunities created by agencies are appreciable. The offers given to the aspirants are of different categories. Innovations and creative ideas from the fresher and the risk free business guaranteed by the agencies is the prime reason for the attraction of advertisers. Moreover, all the marketing activities are sometimes managed by the agencies as per the request of advertiser.
The alliance of agencies with the outside design or production studios fuels the development and implementation of new ideas. This is the reason why an advertising department is often called as a creative department. Long term agency relationships aid for effective outcomes. For instance the agency of Johnson and Johnson for 62 years is aid for effective outcomes. For instance the agency of Johnson and Johnson for 62 years is Young & Rubican.