Promotion of products and services using internet can be termed as online advertising. Internet is one of the powerful medium of communication in the present world. The possibilities which internet offers to connect sellers and buyers must be effectively utilized. The main advantage of online advertising is the reach to both mass market and specified individuals. This is why sellers concentrate more on online promotional activities. The main objectives of online advertising are noted below:
- Build brand
What the producer has to tell the consumers about the product is easily conveyed through advertising. What makes online advertising more effective than the conventional methods of advertising is the accessibility of unreachable target consumers. The companies from Kodak to IBM use internet as the main educated about the brand and its features effectively through online advertising.
- Conduct sales
The prospective customers become warm as the consequence of online advertising. The seller can channelize the interested customer to product through online communications. The information regarding availability, price, retailer information, pick up stores are passed to the customer. It is to be noted that the online website of companies should provide detailed information about the product.
- Development of qualified leads
The information given on the website should be attractive including the photographs and layouts. The prospective tend to follow the best advertisements. The copy of ads must be perfect enough to attract customers.
The different types of online advertising are banner ads, logos, web advertising, classified advertisements on websites and email advertising. As far as the internet publisher is concerned, the attractive contents should be maintained properly which can only give regular audience basis. On the contrary, the customers must get services which exceed the costs more than as a medium for entertainment, information or shopping. Researches on internet advertising are also conducted to measure the effectiveness.